SurferSEO* is a content optimization tool that allows you to boost your SEO writing. So, it would help if you did something else to help you stand out from the pack. Theres a good chance that all your competitors are doing the same thing at this point. Its not as simple as mentioning the keyword on the title, meta description, subheadings, and various parts of the article. Once you have chosen the main keyword for your content, you need to strategize how to write your content with SEO. START YOUR 14-DAY FREE TRIAL OF SOCIAL ANIMAL SurferSEO (for content optimization) This is one of my favorite blogging tools, and Ive documented how I use the tools following the tips in this must-read review. Social Animal also lets you build valuable backlinks for your site, reach out to influencers on social media, and more. And Social Animal gives you a punchers chance to do so. You need to go out of your way to give additional value to your readers if you want your content to rank above the ones dominating the SERPs for your keyword. Its not enough to write SEO content that follows on-page factors. While you may need help building some of the content, the point stands: you need to publish better content than the ones out there. Or, if one of the posts has a very valuable infographic, you might want to consider hiring a designer from Fiverr to create an even better version of the image content. Once youve identified the variables that make the posts shareable, you need to create similar but much better content than them.įor example, if the post features 100 tips about content marketing, you must feature at least 101 tricks. For now, it should be enough to help you determine the search volume and difficulty of the keyword.Ĭollect the pages with lots of shares (around 500 across all social platforms) and identify what makes them shareable.įor example, do they supply lots of screenshots? Are they step-by-step guides that detail the exact process of doing something? Do they have rich media included in the post (infographics, audio podcast, video, etc.)? You can sign up for a free account and gain a limited number of daily searches. To help you develop a low-hanging fruit keyword, use a keyword research tool like Keyword Revealer*. In particular, both tools dont show how easy or difficult it is to rank for the keyword. Using tools like Google Keyword Planner and Ubersuggest, while helpful to some extent, falls short of providing you with more detailed information about a search phrase. Thats why you need to find such keywords to help position your content to rank on the first page of Google search results when people search for them. It wont rank on Google search if its not optimized for keywords with high search volume and low competition. Agencies like Rankvy believe in keyword research as the foundation of SEO success, which is why they offer it as a core service. Your target keyword is crucial to the success of your SEO content.
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